Sunday, May 17, 2020

Trucking in the United States - 1022 Words

Jacob Baker ECON 210 Microeconomics Economics Research Paper Abstract: This paper will look at the work market for truck drivers in the United States. The effects of a shortage and/or surplus of drivers and how the work market effects the countrys economy, and the workers way of life will be broken down. This paper will look at how adding more jobs to this career also effects the supply and demand of goods, problems of finding qualified workers, and the chances of an individual getting a job with others competing for the same job. Trucking in the United States Introduction It is widely known that logistics is the life blood of anything major. The logistics and transportation industry in the United†¦show more content†¦Something else more experienced drivers are worried about. â€Å"10 years ago I loved driving, now I am scared to drive down the block,† says James about the influx of new drivers in the industry, a driver for Digby Southwest, a trucking company based out of Tucson, AZ. James has refused to divulge his last name. Conclusion In conclusion, to have a healthy economy, goods must be moved to be bought. The trucking industry has been a leading factor in moving goods since the 1900s. Without it, the United States will die in a minimum of 3 days. As for my thoughts on the matter, I believe the government needs to start deregulating this industry. Many veteran drivers are in their retirement years and we will need an influx of new drivers to take the helm. But unfortunately, many of these new drivers are leaving the industry because they cannot handle the pressure put on them by the government. The American highways are the safest they have ever been, so we need to stop thinking about how safe we can make the roads, and start thinking about how we can keep these guys in the industry. Sources -The Logistics and Transportation Industry in the United States. (n.d.). Retrieved July 5, 2015, from http://selectusa.commerce.gov/industry-snapshots/logistics-and-transportation-industry-united-states.html -Reports, Trends Statistics. (n.d.). Retrieved July 5, 2015, fromShow MoreRelatedThe Dispute Between Mexico Ad United States Regarding International Trucking Implemented By Nafta1437 Words   |  6 PagesSummary The case talks about dispute between Mexico ad United States regarding international trucking implemented by NAFTA. In year 1994, trade agreement was passed by NAFTA allowing trucks from Mexico to cross borders and deliver goods to their ultimate destination in USA to increase efficiency. Previously the trucks were not allowed to pass US border, the goods were unloaded and then loaded to American trucks, the process took lot of time and money. Two-thirds of the trade within NAFTA uses roadwaysRead MoreBus 475 Week 3 Learning Team: Functional Area Interrelationships1420 Words   |  6 PagesFunctional Area Interrelationships October 29, 2012 BUS/475 University of Phoenix Abstract Huffman Trucking is a trucking company that was established in 1936. Throughout this paper, we will discuss the company’s mission and vision statement. It will also identify the type of organizational structure and how each of those roles supports the company’s goals. The collaboration process among the functional areas must also be established to support the goals. Finally, the stakeholders willRead MoreSwot767 Words   |  4 Pagesdetermine whether or not the business is able to survive. In the business plan for â€Å"Mike’s Trucking Service†, there is evidence of all of these factors. Strengths When looking at the strengths in Mike Smith’s business plan, the first one that is noticeable is simply his motivation. He does not aspire to be a decent trucking company. Mike wants to be one of the largest trucking companies in the United States. Another significant strength is the found in the customers he looks to serve. Mike’s willRead More Diesel Fuel Prices Trucking Industry Essay1747 Words   |  7 Pagesgasoline in the United States has had significant impact on many sectors of the U.S. economy, but most importantly it has had quite a devastating affect on the trucking industry. This is important due to the fact that nearly â€Å"70% of U.S. communities rely solely on trucking for their supplies† (â€Å"ATA† 23). If the government continues it’s trend of non-intervention and refuses to place pressure on OPEC, the prices will continue to soar well over the two-dollar mark, and cause the trucking industry as aRead MoreEssay on Transportati on Industry910 Words   |  4 PagesThe trucking industry is very large, diverse and competitive industry. There are a various types of trucking; they range from tractor trailer, straight trucks, couriers, less than truckload and truck load. Depending on the type of service and price you want to pay you can get just about anything delivered and in the time frame you want it delivered in. There are many factors that factors that are driving the transportation industry, we are going to look at what the trend and outlook for the transportationRead MoreHistory Of Intermodal Containers And The World Trade Commerce1174 Words   |  5 Pagesstation to where he saved up enough money to buy him a truck. From there he created McLean Trucking company, involving his own family members and as Malcolm as one of the drivers they hauled empty tobacco barrels as their first cargo. Since his only pick-up truck in 1934 to 1770 trucks and 32 terminals in 1956, McLean Trucking became the second l argest trucking company in the United States, and the first trucking company to appear on the stock exchange. Though all of his success early on, Malcolm soldRead MoreA Short Note On The Transportation Act Of 19821442 Words   |  6 Pages1980 The Motor Carrier Act of 1980 partly deregulated the trucking industry. In the decade after deregulation, the competition in trucking was fierce. There were not only hundreds of new companies, but also the formerly gentlemanly manner in which the big players dealt with each other became a battle to the death. Ten years after trucking was deregulated, one third of the 100 largest trucking companies were out of business, casualties of the fierce competition. 1982 The Surface Transportation ActRead MoreEssay on Technology Opportunities in Transportation1209 Words   |  5 Pagessuitable for use in transportation as they take virtually no space to store. Another critical link in our transportation system is over-the-road trucking, which supplies the only door-to-door delivery service. In reference to Glenn Keller of The Center for Transportation Research, there are over 500,000 long-haul trucks that crisscross the United States each day. These trucks compete for roughly 300,000 parking spots located throughout the country. While parked, especially in locations of extremeRead MoreWhat Is The Custail Control Of The Transportation Industry?811 Words   |  4 PagesThe transportation systems in the United States have been regulated starting with the railroads in 1887 by the Interstate Commerce Commission (ICC). This was done to curtail abuse of their monopoly powers. The public where not sure how to protect them self from an entity like that since Railroads where the first large monopolies in the United States. This regulation controlled rate and prohibited railroads from the practice of charging low under cutting rates between ma jor cities where severalRead MoreFluctuating Fuel Prices1150 Words   |  5 PagesShane Kearns Bellevue University Business Communication 5/29/13 This paper will dicuss the rising prices on fuel over the past few years. It will involve the trucking industry and explain how the rising of gas prices has effected trucking company. Crude Oil prices have passing over one hundred dollars a barrel. This has effected many independent owners-operators. This article will dicuss why some independent owners have decided that it is no longer profitable to drive a truck. Some owners

Wednesday, May 6, 2020

Brand Audit Examples - 10459 Words

A framework for brand revitalization through an upscale line extension Shantini Munthree and Geoff Bick University of the Witwatersrand, Wits, South Africa, and Russell Abratt Nova Southeastern University, Fort Lauderdale, Florida, USA and University of the Witwatersrand, Johannesburg, South Africa Abstract Purpose – The objective of the paper is to provide an understanding of how large organisations develop line extensions of their brands and to present guidelines for management when considering an upscale line extension. Design/methodology/approach – A qualitative research technique was used in this study. It involved case study research in the beverage industry, where 11 senior marketers were interviewed in depth. Findings –†¦show more content†¦Two strategies to revitalise a brand are: 1 to reposition the brand; and 2 to introduce line extensions that follow business and market shifts (either downscale value segments or upscale premium segments) (Aaker, 1997; Blasberg and Vishwanath, 2003). The current issue and full text archive of this journal is available at www.emeraldinsight.com/1061-0421.htm Journal of Product Brand Management 15/3 (2006) 157–167 q Emerald Group Publishing Limited [ISSN 1061-0421] [DOI 10.1108/10610420610668595] 157 Extending a brand There are three types of relationships between a core brand and its line extension (Aaker, 1997). One scenario is when the core brand acts as an endorser of the line extension (Aaker, 1997). An example here is Mentadent P Herbal as the dominant line extension that is endorsed by Mentadent P, the core brand. In the second scenario, the core brand and line extension are co-drivers that exert equal influence on the consumer, such as VW Passat or VW Golf. In the third scenario the core brand is a driver, and the line extension acts as the descriptor – â€Å"a word or phrase that tells the consumers that the company is offering a slight variation to the product they have come to know† (Aaker, 1997 p. 138). An example here is â€Å"Coke† as the core brand and â€Å"Vanilla† as the descriptor in Coke Vanilla. Upscale brand extensions A study by Silverstein and FiskeShow MoreRelatedMarketing Analysis : Marketing Audit1229 Words   |  5 Pages1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measuresRead MoreCorporate Communication : Organizational Vision And Mission And Its Objectives1670 Words   |  7 PagesCorporate Communication 1. Corporate Communication 1.1 Corporate Communication Definition Defining corporate communication is a challenging task, the new and the interdisciplinary nature of the field has puzzled academics and practitioners. For example, (Kotler, 2006) defined corporate communication as promoting understanding of the organization through internal and external communications. And (Van Riel, 1995) defined corporate communication as all forms of communication used by the organizationRead MoreCase Study : No Sugar Brand 754 Words   |  4 PagesQuestion1: RISK 1 – Woolworth refusing stock ‘No Sugar’ brand 1) What is the risk Woolworth announced that they would not stock back â€Å"No Sugar† soft drink brand of the Coca Cola Company (CCA) (The Australian). And the largest pizza retailer, Domino’s, deciding to be stocking the soft drink of Pepsi (The Sydney Morning Herald, 2017). Those changes resulted in shares in the company drop 3.4% to $8.91, close to lowest point within 12-mounth (The Sydney Morning Herald, 2017). Although Coca Cola No SugarRead MoreMarketing Analysis : Marketing Audit Essay1049 Words   |  5 Pageson Marketing Audit. As we all know, Marketing Audit is a systematic, critical and appraisal of the total marketing operation of the objectives and policies and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and achieve the objectives. It evaluates mainly three key areas i.e. external marketing environment, internal marketing environment, evaluation of current marketing strategy. The market ing audit is a fundamentalRead MoreThe Marketing Audit - Download Ppt — Presentation Transcript1638 Words   |  7 PagesMore†¦ The Marketing Audit - Download PPT — Presentation Transcript †¢ 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities †¢ 2. Definition â€Å" the means by which a company can understand how it relates to the environment in which it operates... ..the means by which a company can identify it’s own strengths and weaknesses as they relate to opportunities and threats† The marketing planRead MoreCorporate Communication Is The Total Of A Corporation1516 Words   |  7 Pagesobjectives are not communicated effectively, then it may reason barriers to strategy implementation. There is a difference between corporate objectives and strategies as the former are accurate and specific and developed with respect to value. For example, corporate objectives may incorporate future revenue targets, percentage growth, market share in a market, or creating more value for shareholders than before. Therefore, organizations have a strong link between corporate communication and corporateRead MoreFunction of a Brand Exploratory1137 Words   |  5 PagesBrand Exploratory A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand,Read MoreEssay about Dulux1720 Words   |  7 Pagesentrance of competitor turned the sale of Dulux products down. As Marketing Consultant this is a report to Marketing Manager, stating the Marketing Audit, SWOT analysis, segmentation, branding and positioning. This report gives a brief idea to marketing manager about what are the weakness and how he can make his company overcome that weakness. Marketing Audit The ICI Dulux Trade Paints is Britain’s leading supplier of paints. Noticing the popularity and increase in demands for broken colour effectsRead MoreMKT 571 Week 6 Final Exam NOTES Essay923 Words   |  4 PagesMulticultural marketing 10. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy Basic product 11. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine theRead MoreOnline Marketing Strategy1251 Words   |  6 Pagesanalysis Demand-, competitor-, intermediary analysis, internal marketing audit, (SW)OT, SLEPT/PEST Chaffey (2007) Internet and industry structure Porter (2001) Demand analysis Online resources like Google insights should be used to asses search volume and demand Chaffey (2007) Competitor analysis Diese et al. (2000) suggest the following equation to assess competitor brand perception: Customer value (brand perception) = Product quality X Service quality Price X Fulfillment time

Transition to Professional Practice Samples †MyAssignmenthelp.com

Question: Discuss about the Transition to Professional Practice. Answer: Transition to Professional Practice The position statement is clearly stated at the beginning, which makes it easy for the reader to understand what issue the article solves. This justifies why the article was written as well as making it clear what value it adds to the medical field. The introduction and conclusion part enables one understands the issues being discussed which are the registered nurses and the role they play in the healthcare facilities. At the introduction, there is a description of who a Registered Nurse (RN) and why they exist in the hospitals. There is also a description of what they do so as they contribute to the growth and wellbeing of the people in the society. Further, the introduction demystifies the job description of the RNs as they work for an individual, family, or a group(Gardner et al., 2008). At the conclusion part, an evaluation outcome gives detailed information about the nursing practice as a career. It is a summary of the main ideas presented in the paper making it easy to capture the main ideas. The position statement relate to the topic as it shows the connection and flow of the entire article. This gives it a free and open flow that enables a reader to follow from the beginning to the end with ease. It is also easy to understand and expect in the entire paper from the presentation of the position statement at the introduction part of the article(American Nurses Association, 2010). In addition, the position statement succeeds at demonstrating the link to the NMBA Registered Nurse Standards for Practice. This means that the reader is aware of what an interested individual that wants to train as a nurse must fulfill and follow so that they can get recognition in Australia. The practices are presented in a way that makes it easy to understand and follow(Funnell et al., 2009). The article uses different colors to demonstrate the major points and lay emphasis on the most important areas that a registered nurse should have as they join the practice. The references used to support the position statement are current from 2015, which means that it has the most credible and reliable information related to the registered nurses. An updated version of guidelines that govern nurses is released after a specified time that enables the nurses improve the services they extend to the patients who are under their care. One of the sources which was written in 2007 is from the Board of Midwives and Nurses in Australia. It has the current decision-making tools used by the medical practitioners as they extend their care to patients. The framework changes after a review by the board depending on the needs brought forward in the clinical practice(Chiarella et al., 2008). The author may have missed some important information as they stated their position in the nursing field. They have not stated the assumptions they made when working on the article, which means they might have picked what to write on the paper and omitted some crucial information that might be of help to the registered nurses. References American Nurses Association. (2010). Nursing: Scope and standards of practice. Nursesbooks.org. Chiarella, M., Thoms, D., Lau, C., McInnes, E. (2008).An overview of the competency movement in nursing and midwifery.Collegian, 15(2), 45-53. Funnell, M. M., Brown, T. L., Childs, B. P., Haas, L. B., Hosey, G. M., Jensen, B., ... Siminerio, L. M. (2009). National standards for diabetes self-management education.Diabetes care, 32(Supplement 1), S87-S94. Gardner, A., Hase, S., Gardner, G., Dunn, S. V., Carryer, J. (2008). From competence to capability: a study of nurse practitioners in clinical practice. Journal of Clinical Nursing, 17(2), 250-258.